Company

Value-Added Services Across 4 Continents

Company

Value-Added Services Across 4 Continents

A mobile entertainment company driven by performance.

OVERVIEW

Business alliances, performance marketing and innovative technology are the three pillars of our business model.

We have delivered mobile entertainment services, through paid subscription portals, across 4 continents, with special focus on high growth regions, achieving over 30 million user subscriptions in South Africa alone.
“The Spirit of performance at Basebone is the engine that has driven our growth for the last 10 years” – Michael Holmqvist, Basebone CEO.
Since our inception, in 2007, we have been self-funded and mobile-driven, growing rapidly into a diverse team of over 100 talented professionals, based in 7 offices across Europe and Africa.
AT GLANCE

Forging a Path to Growth

10

Years

A decade of growth, entertainment and monetization.

1

Brand Promise

Driving change through mobile entertainment.

Making it engaging, fruitful and purposeful.

7

Offices

Malaga PTA, Marbella, London, Cape Town, Pretoria, Nairobi, Lagos.

10 Years

A decade of growth, entertainment and monetization.

1 Brand Promise

Driving change through mobile entertainment.

Making it engaging, fruitful and purposeful.

7 Offices

Malaga PTA, Marbella, London, Cape Town, Pretoria, Nairobi, Lagos.

30

Potential

Over 30 Millions user subscriptions made in South Africa alone.
Connected to over 30 mobile networks operators worldwide.

8

Entertainment Portals

A diverse range of custom branded products and services.

Bringing together apps, games, media, m-learning and social connections.

100

People

Diverse individuals working as one team, from 19 nationalities.

30 Potential

Over 30 Millions user subscriptions made in South Africa alone.
Connected to over 30 mobile networks operators worldwide.

8 Entertainment Portals

A diverse range of custom branded products and services.

Bringing together apps, games, media, m-learning and social connections.

100 People

Diverse individuals working as one team, from 19 nationalities.

Our Markets

PARTNERS
Clickdealer Logo
MTN Logo
Google Logo
Vodacom Logo
PARTNERS
TECHNOLOGY

10 Years of In-House Pioneering Technology

CMS Product Management

Fine-tuned content adjustments to global trends and local traits.

Advertising System

High conversion rates on advertising campaigns due to an end-to-end solution.

Mobile Billing and Messaging

Optimised revenue streams from efficient in-house user billing and messaging processes.

Users Data Management

Flexible and dynamic product updates to deliver new user experiences.

Financial System

Close monitoring on financial trends optimising payouts for both content and traffic partners.

Customer Care CRM

In-house customer care tools convert problem areas into new opportunities to increase user satisfaction.

LEADERSHIP

An Open Culture

Led by the desire to outperform oneself, fueled by the Basebone Spirit of “only forward”.
Michael Holmqvist

Michael Holmqvist

Chief Executive Officer
Thomas Schmidt

Thomas Schmidt

Chief Operating Officer
Benito Alvarez

Benito Alvarez

Chief Marketing Officer
Maria Liston

Maria Liston

Chief Financial Officer
James McNab

James McNab

Chief Liaison Officer