Case Study

South Africa

Case Study

South Africa

The biggest in entertainment content services.

Basebone’s ability to establish its footprint in high growth markets is most evident in the case of South Africa, where a dominant marketplace position has been achieved.
In 2009, when few companies were achieving success in the market, Basebone understood consumer needs, behaviours and drivers and adapted to them.
We believed South Africa to be a major growth market, where our performance speaks by itself – 30.000 million paid subscriptions achieved since market entry.
Market presence since 2009
30 million paid subscriptions achieved since market entry
WASPA member since 2009, elected to Management Committee in 2013, board leader in 2017.
Well-known and recognised product line
Directly connected with the main MNOs Vodacom, MTN and CellC
Vodacom WASP Incentive winners 2016
Market presence since 2009
30 million paid subscriptions achieved since market entry
WASPA member since 2009, elected to Management Committee in 2013, board leader in 2017.
Well-known and recognised product line
Directly connected with the main MNOs Vodacom, MTN and CellC
Vodacom WASP Incentive winners 2016
MARKET INFO

Subscriptions Since 2009

Basebone Infographics