Basebone Group

Mobile in Our DNA

Basebone Group

Mobile in Our DNA

Constantly thinking ahead, innovating and leveraging synergies.


Basebone Group has 10 years of expertise in mobile entertainment, digital marketing and carrier billing.

Its mission is to strengthen the overall contribution to the market and its stakeholders across key areas of the mobile ecosystem. The enterprise is organised into 4 Lines of Business; Entertainment, Aggregation, Apps and Publishing.
While the main area of the Group focuses on entertainment delivering consumer mobile content products, the Aggregation business unit acts as an enabler of B2B direct carrier billing connections.
In parallel, the Group has invested, since 2015, in the advertising space through the stand alone brand, HootMobi, a global affiliate network specialising on app promotion, and, in 2016, has also diversified into app development.
Basebone Group always pursues growth, by thinking ahead, innovating and leveraging synergies within the mobile industry.

Michael Holmqvist

Chairman & CEO

Maria Liston

Director & CFO

James McNab

Director & Chief Liaison Officer

10 Years Entertaining, Monetising and Growing

Basebone Group has been constantly innovating and generating business opportunities to meet the needs of an ever-changing worldwide mobile industry. Today our operation stretches across 4 continents, since our earliest beginnings in 2007.