Basebone Chairman, Michael Holmqvist, and a small team detected a huge opportunity within a new sector in the mobile ecosystem, carrier-based VAS services.
Established funding, infrastructure requirements and management structure.

Mainstream VAS services are developed, packaged and sold on a subscription basis in emerging markets.

Setup direct billing agreements and integrates with the main 3 MNO’s in South Africa.
Becomes a member of the Wireless Application Service Providers Association of South Africa (WASPA) industry association.

With the rise in social networks, Basebone quickly adds social features to its mobile VAS services, accelerating user engagement and traffic monetisation.

Basebone expands into Kenya and beyond emerging markets by entering Australia, Spain and the Netherlands.

Grows to an international team of 20 staff, opening its new HQ in the heart of London.
Reaches 1 million paid subscribers.

Director and Chief Commercial Officer, James McNab, elected board member of WASPA.
Expands into Belgium, Mexico and Colombia.
Opens new offices in Cape Town, South Africa.

Reaches over 30% market share in South Africa.

Expands into Nigeria, France and India.
Opens new offices Marbella, Spain to accommodate a larger team.
Director and Chief Commercial Officer, James McNab, elected board member of Mobile Ecosystem Forum (MEF).

Reaches 100+ employees.
Opens new offices in Pretoria, South Africa and in Malaga, Spain.
Connects to over 30+ MNO’s worldwide.

Expands into the United Arab Emirates, Poland and Italy.
Director and Chief Commercial Officer, James McNab, elected WASPA Chairman.
Celebrates 10 years in business and 5 million paid subscribers.

New Business Intelligence department.
Expands media buying operation, creating 3 new specialised teams for Google, Facebook and DSPs.
Launches its new OTT Media Service Offering ‘Baseplay’.

Record number of subscribers.                           Baseplay launched a new UI for a better customer experience.
Basebone launched new services across Digital Platform with Vodacom.

Baseplay v2 launched to add health and fitness through our Pulse brand to provide more health-conscious products for those stuck at home during the pandemic.

Basebone rolls out the new website to promote our corporate brand.

Basebone sought to continue its modernization on our sites, and our new Baseplay was launched with exciting new products.
Baseplay launched its first stand-alone products on the Google Play Store.
Basebone undertook an exciting partnership to focus on expansion in markets.

The Basebone team took on a mass card payment project. This initiative allows us to expand beyond carrier billing and offer card payment directly on our product portals.
We were excited to welcome the expansion of our services into multiple countries in Europe and the Americas.